Website Walkthrough

 https://vimeo.com/539799544

Statement of intent

 

Documentary

Website

 

Update

 I have added my documentary to the homepage of my website.

Progress

 I am currently still editing my documentary and making sure that it reaches the length of 3 minutes and meets the brief completely, whilst making improvements to my website by making sure i have areas that are easily accessible ready for my documentary and 30 second audio visual to go when they are complete.

Update

Focusing on improving the title screen and making a logo that can be used on my website to create a sense of brand identity.

Update

 Checking over the audio for my footage and making sure that it is in-sync with the visual.

 

Adding BBC Three ident to documentary and continuation of editing

 

Update

 Continued to edit the footage for my documentary

Screenshots of editing

 

Update

 For my website i have moved the bbc three logo to the top centre of the screen so that it is clear the the audience straight away and to anchor that the documentary is a bbc three production.

I am also going to add an image of the host to the right of the episode information which will be linked to a bio of the host, in order to engage with the audience more and allow the audience to know them better.

I have finished filming the interview for my documentary with my 'conspiracy theory blogger' and am currently checking the clips in case there is any issues with lighting or sound so I know if i need to re-film anything.

I am also working on finding more ways to incorporate intertextuality into my website in order to meet the brief more specifically, I am thinking of including puns or images that reflect this.

Website update

I have been making changes to my website in order to meet the brief, by adding conventions from the bbc three website, such as the black and pink colour palette.

https://scobaj13.wixsite.com/mysite

 

Documentary brief

 Brief 1: Television and online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a documentary for BBC Three and two web pages on the BBC Three website about the documentary.

The opening sequence must include the title sequence.

The web pages must promote the new documentary to its target audience and enable fans to interact with the programme.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Opening sequence for a documentary: One, three-minute opening sequence.

• Broadcast channel and time: Content must be suitable for BBC Three.

• Number of web pages: Two web pages.

• Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket

  demographic.
  There must be a clear sense of branding across the two elements of the cross-media production.

  Production detail that must be included
  The production of the opening sequence must include (as a minimum):

  • Range of camera shots, including shot distances, angles and movement as appropriate to a documentary.

  • Editing of footage and sound.

  • Soundtrack, which should include voice (voiceover and/or diegetic voices), sound effects and

    appropriately edited music.

  • At least two different uses of mise-en-scène.

  • At least two characters representing at least two different social groups (e.g. as defined by

    age, gender, race and ethnicity, sexuality).

  • Graphics/titles to include the title of the programme.

    The production of the web pages must include (as a minimum):

    • Original audio or audio-visual content which may include material from the programme but must include at least one element produced specifically for the website.

    • A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the television programme.

    • Appropriate conventions of website design, following the conventions of BBC Three web pages (including articles).

    • Text introducing the main features of the programme.

    • Working links from each page to the other page.

    • A range of appropriate media language techniques (typography, images, fonts, backgrounds,

      logos, etc.) as appropriate to the purpose of the website.

Update on documentary

 I have moved the footage that i was initially editing on my phone onto my laptop and i am re-ordering them to my preference. 

First draft intro

 https://vimeo.com/455390253/comments

Statement of Intent: Second draft

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) 

Product 1 

My documentary is based on conspiracy theories, a topic that is well-spoken about on social media in which you can find many different views on the topic which I discovered from my audience research where I also found out that the topic is particularly popular with the target audience and due to the popularity of the topic it allows for me to use Bill Nichols participatory mode within my documentary, in which Jenkins participatory culture will mean that the audience will be active in interacting with the documentary. I will use a wide range of media language in my documentary, focusing on the mise-en-scene and making sure that I use the correct shot types in order to portray what I want the audience to interpret and use a range of interesting locations that match the tone of my documentary, including using locations such as the beach at night in order to have the effect of the bright lights from the arcades. As seen from my audience research, the target audience don't watch much television, only 69 minutes per day, so my opening needs to be interesting and captivating. By making full use of media language I will be able to be more successful in making my product more exciting to the target audience and therefore they are more likely to engage with the content. I will include intertextual references to films such as ‘The Da Vinci Code’, that the target audience would be able to understand depending on their cultural capital, and the preferred reading that I want to be portrayed linking to Hall’s reception theory. I will have to fulfil the BBC’s remit to ‘entertain, educate and inform’ which I will do through covering the topic in an educational manner. The target audience of middle to upmarket socially conscious 16-25-year olds, as I've seen from my research, enjoy both documentaries and the topic I have chosen and are the most likely age group to engage with content online, as they spend roughly 7-9 hours a day on social media. The documentary will be left open to interpretation as the audience will be able to have their own opinion on the theories covered, according to Hal’s reception theory the audience will interpret the content in one of three ways and this will determine their take on my documentary.  

Product 2 

In my website, for the research there was a struggle to gain much inspiration from documentary websites due to the lack of accessibility to websites specifically about/for documentaries, so instead I took inspiration from the host's websites where they linked the documentaries within and featured a range of extra content. For my website, the main focus will be to have as many ways as possible for the audience to engage further with the content, this will be done with behind the scene pictures etc. I will also add intertextuality to the website in similar ways that I will in my documentary, through mentions of movies about conspiracy theories. I will add links to social media accounts, such as Twitter and Instagram as the target audience is most likely to use these to engage with the documentary as seen with the success of Netflix documentaries such as Tiger King which became a viral success. I will also make sure that I have a consistent colour palette will become recognisable to the audience enforcing brand identity and help to link both the documentary and website together, I can also carry the colour palette over to the social media accounts to strengthen the idea of brand identity even more. There will also be Easter eggs on my website that takes you to extra content linking to the topic I am doing and a good place to include the intertextuality by having a code that you have to crack to gain access to the video. 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) 

From doing my research I have found out that all media products have a cross-media presence that helps them reach a larger audience. To link my products I am going to use hashtags and social media handles that will pop up in one of the corners of the screen on my documentary, which will allow the audience to engage with it and make them more likely to go to the website. This helps to build the online presence of the documentary and make it more likely for it to be shared more. I will also include short clips from youtube videos and social media to share theories from the audience that will make the viewer want to read up more on the topic or even share their own opinions. 

Storyboard and shot types

Wix address

https://scobaj13.wixsite.com/mysite

Statement of Intent: First draft

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Product 1
My documentary is based on conspiracy theories, a topic that is well-spoken about on social media in which you can find many different views on the topic. I will use media language in my documentary and mostly focus on making sure that I use the correct shot types in order to portray what I want the audience to interpret and use a range of interesting locations that match the tone of my documentary, including using locations such as the beach at night in order to have the effect of the bright lights from the arcades and the woods. As seen from my audience research, the target audience don't watch much television so my opening needs to be interesting and encaptivating. By making full use of media language I will be able to be more successful in making my product more exciting to the target audience and therefore they are more likely to engage with the content. I will include intertextual references to films that the target audience would be able to understand. I will have to fulfil the BBC’s remit to ‘entertain, educate and inform’ which I will do through covering the topic in an educational manner. The target audience of middle to upmarket socially conscious 16-25-year olds, as I've seen from my research, enjoy both documentaries and the topic I have chosen and are the most likely age group to engage with content online. The documentary will be left open to interpretation as the audience will be able to have their own opinion on the theories covered. 

Product 2
In my website, the main focus will be to have as many ways as possible for the audience to engage further with the content, this will be done with behind the scene pictures etc. I will also add intertextuality to the website in similar ways that I will in my documentary, through mentions of movies about conspiracy theories. I will add links to social media accounts, such as Twitter and Instagram as the target audience is most likely to use these to engage with the documentary. I will also make sure that I have a consistent colour palette will become recognisable to the audience and help to ink both the documentary and website together, I can also carry the colour palette over to the social media accounts to enforce the idea of brand identity even more. There will also be easter eggs on my website that takes you to extra content linking to the topic I am doing and also a good place to include the intertextuality.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
To link my products I am going to use hashtags and social media handles that will pop up in one of the corners of the screen on my documentary, which will allow the audience to engage with it and make them more likely to go to the website. This helps to build the online presence of the documentary and make it more likely for it to be shared more. I will also include short clips from youtube videos and social media to share theories from the audience that will make the viewer want to read up more on the topic or even share their own opinions.